At the heart of ceramics are four fundamental elements: water, air, earth and fire. However, there is a hidden, distinctive ingredient that sets Spanish ceramics apart – respect. Every piece of European ceramics is made with respect for their people, ideas, environment and customers. This intangible quality plays a critical role in the craftsmanship and artistry of Spanish ceramics, making the entire process truly unique.
Respect For People
The European ceramic tile manufacturing industry accounts for over 53,000 direct jobs, with 15,000 of these being in Spain. For every direct job, it’s estimated that three to four indirect, additional jobs are created. The ceramic industry operates under strict labor regulations established by the European Union, guaranteeing fair working conditions, adherence to health and safety standards and the promotion of gender equality and non-discrimination. Spanish companies also offer extensive training courses and programs to foster continuing education and knowledge transfer among the industry.
Respect For Ideas
As a world leader in technological development, the Spanish ceramic industry prioritizes design and quality, which is supported by a strong investment in research development and innovation. The industry’s versatility and adaptability allow it to stand out globally, with one-third of its production exported outside of Europe. The Spanish sector also celebrates innovation, equipping companies with the knowledge and data they need to remain at the forefront of the latest technological advances and design trends.
Respect For the Environment
Spanish manufacturers adhere to strict quality and sustainability standards, implementing the newest available technologies to improve energy efficiency and reduce environmental impacts. This commitment demonstrates the industry’s dedication to optimizing energy use and reusing materials throughout the production process. Some of the key sustainability initiatives in the ceramics sector include the replacement of high-emission energy sources with cleaner solutions, recovering residual heat from kilns, significantly reducing water consumption and conducting life cycle analysis (LCA) to streamline manufacturing processes.
Respect for Customers
Spanish companies truly value the relationship they have with their customers, viewing them as lifelong partners rather than one-time buyers. Manufacturers display their dedication to creating lasting connections with their customers by investing in promotional tools that enhance product visibility in their distributor’s retail outlets, organizing training for their distributor’s sales networks and providing ongoing guidance and support to customers to ensure that their products are used correctly and effectively.
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