Now in its thirteenth year, “Passport to Creativity” honors the rich heritage of Spanish ceramics by inviting a curated group of architects, interior designers and industry professionals on a trip to Valencia, Spain.* Throughout this immersive 5-day tour, attendees will gain deep knowledge of the origin of ceramics, manufacturing techniques and the technical and aesthetic qualities of various styles of tile.

This year’s tour will take place in late February 2025, with exact dates to be announced. Attendees will begin the trip by attending Cevisama, the International Tile and Bath Furnishing Show, held in Valencia, Spain, from February 24^th – 28^th, 2025. Following the show, participants will enjoy guided tours of Tile of Spain manufacturers’ facilities, explore local historical landmarks and immerse themselves in Spanish culture, all while earning CEU credits.

“During our annual ‘Passport to Creativity’ tour, guests embark on an educational journey, gaining first-hand experience of the unique advantages of ceramic tiles from Spanish manufacturers and tile experts,” states Rocamador Rubio, Director of Tile of Spain for the USA. “Participants will deepen their understanding of the history of ceramics, while exploring the aesthetic, technical and functional benefits of Spanish tile. This valuable knowledge can be applied to their designs, helping them meet the evolving demands of interior, exterior, commercial and residential projects.”

If you are an architect, designer or trade professional interested in attending this year’s trip or would like additional information, Tile of Spain invites you to fill out the “Passport to Creativity” interest form, aquí.

Learn more about the past editions of the “Passport to Creativity” tour aquí.

*Expenses covered by Tile of Spain include travel, hotel accommodation, ground transportation and select meals during the 5-day trip. Personal expenses during free time and accommodations for trip extensions will not be covered by Tile of Spain.

STATE OF THE INDUSTRY

During Tile of Spain’s annual Press Conference, held on the second day of the exhibition, Vicente Nomdedeu, President of The Spanish Ceramic Tile Manufacturer’s Association (ASCER), reported on the tenacity of Spain’s ceramic sector, providing insight on 2023 production, sales and exports figures.

Spain continues to lead production within the European Union, with over $432 million in domestic ceramic tile sales. With approximately 70% of all sales made abroad, Spain currently exports to 189 countries worldwide with a total export sales of more than $3.5 billion. 

FEATURED TRENDS FOR 2024

The anticipation surrounding the 2024 edition of CEVISAMA was tangible, as over 70,000 industry professionals from across the globe navigated the exhibition floor to explore the latest innovations from over 500 exhibitors. Throughout the four-day event, Spanish tile manufacturers showcased ground-breaking advancements in production methods and technologies, unveiling a new era of ceramic excellence. Below is a preview of the pioneering technologies and trends highlighted by select companies participating in Tile of Spain USA’s prestigious “Passport to Creativity” tour:

PRIMAL INSTINCT

The evolution of ceramic production technology is a testament to the artistry and innovation of modern tile manufacturing. Spanish companies are leading the industry with high-definition and multi-step printing systems to encapsulate the essence of organic matter and transport them upon ceramic surfaces. This technological leap has given rise to new collections characterized by intricate wood grain patterns, hyper-realistic marble veining, rugged natural stone textures and even the gentle movement of water. These elemental embellishments forge authentic reliefs that are virtually indistinguishable from its origin counterparts.

IRIDESCENT INFLUX

Hints of metallics and prismic overlays are conjuring a newfound sense of magic among emerging ceramic collections. These soft, but striking details are achieved through novel printing methods that cast a shimmering, rainbow-like effect on the tiles. Whether used as an accent or installed as stand-alone cladding, these pieces offer a distinct visual experience, as the chromatic brilliance of each tile transforms with varying degrees of light and vantage points.

FEELING BLUE

A subtle yet significant shift is rising within this year’s dominating ceramic colorway. While muted neutrals continue to hold sway, there is a noticeable gravitational pull towards shades of blue. From deep navy and warm teal to supple aqua, ceramic tiles touched by this serene tonal range evoke an emotional response as they set the foundation for calm and tranquil atmospheres, indoors and out. Responding to the allure of azure, manufacturers are introducing a diverse array of blue tiles in an assortment of formats, finishes, textures and patterns.

LIGHTLY GLAZED

Spanish manufacturers are experimenting with new ceramic fields like never before as they adopt new “selective” glazing styles. This departure from traditional uniform glossing entails the careful application of glazes or glues to a particular area of the tile and re-firing at lower temperatures to achieve the desired effect. The juxtaposition of matte or natural finishes with strategically placed notes of glaze creates a kinetic interplay of light, shadow and depth. 

BRICK-BY-BRICK

Renowned for its classical appeal, the subway tile has witnessed a revival in recent years. As ceramic design ventures into a new era, this iconic format is being reimagined with a distressed brick-like veneer that exudes industrial charm. These tiles replicate the architectural appeal of traditional bricks with their tactile irregularity, Earthy hues and geometric draw. 

UNDULATING TENDENCIES

Curved surfaces are making a splash in the realm of interior design, with gentle contours inspired by movements found in nature. Ceramics etched with deep grooves, structured fluting and beveled details subtly ebb and flow, permeating environments in a wave-like pattern. Beyond adding visual intrigue, these tiles enhance the overall optics and acoustics of a space, establishing a harmonious blend of form and function.

For even more projects, products and news from Tile of Spain, be sure to follow us on Facebook, Instagram, LinkedIn Y Pinterest.  

Day One: Architectural Tour of Valencia and Welcome Dinner  

Our Spanish adventure commenced on Monday, February 26^th with an architectural tour of Valencia guided by architect Adrian Torres Astaburuaga. Our group spent the day discovering the rich history of the Old City, admiring the modernity of the City of Arts & Sciences Complex, marveling at the Silk Exchange and enjoying horchata at Horchatería Santa Catalina. 

In the evening, our attendees received an exclusive tour of the Hortensia Herrero Art Centre, where they had the opportunity to admire contemporary art across 17 different exhibition spaces. After viewing all the exhibits, our guests were treated to dinner at Mercado de lam Imprenta, courtesy of the Spanish Ceramic Tile Manufacturers’ Association (ASCER).  

Day Two: CEVISAMA, the 2024 Tile of Spain Press Conference and the CEVISAMA 40^th Anniversary Gala 

The second day of the “Passport to Creativity” tour kicked off bright and early. Our guests were eager to immerse themselves in Spanish ceramics at the 40^th anniversary of Cevisama, the International Ceramics & Bathroom Experience. The morning began with a visit to the showroom of the Keraben Grupo, where we learned about Metropol, Ibero y Keraben.  

After our first tour, our group attended the Tile of Spain press conference. In honor of the 40^th anniversary of Cevisama, the press conference began with a presentation on design trends over the last four decades, followed by a speech from President of ASCER, Vicente Nomdedeu, regarding the current state of the Spanish ceramic industry. The press conference concluded with the recognition of the winners of the 22^nd annual Tile of Spain Awards.  

We continued our day at Cevisama exploring tile trends and innovations with Arcana, Peronda, Museum Surfaces, Harmony Inspire, Apavisa, Aparici, Vives, Ceramica Mayor, Exagres y Natucer.  

Our night came to a close at the Cevisama 40^th Anniversary Gala, where we joined fellow tile enthusiasts in celebrating 40 years of Cevisama with libations and hors d’oeuvres. 

Day Three: Factory and Showroom Tours

On the third day of the “Passport to Creativity” tour, our party journeyed from Valencia to Castellón, where we spent the day with Grespania, Cevica and Living Ceramics.  

Our first stop was at the Grespania factory, where we got a first-hand look at the manufacturing of large format tile. After learning about the production process, we visited Grespania’s showroom to admire the finished products! We enjoyed tapas, coffee and engaging conversation about their newest and most popular collections.  

Our next destination was the Cevica factory and showroom, where we uncovered the alluring charm, versatility and artistry behind small-size tiles. For our third and final stop of the day, our group headed to Living Ceramics, where we had the opportunity to explore their showroom while enjoying light refreshments.  

Day Four: CEVISAMA and Farewell Dinner 

On the final day of the “Passport to Creativity” tour, we returned to Cevisama. In the morning, we walked the booths of Roca, Gresmanc, Cerlat, Equipe, Halcón, EMAC y Gayafores before breaking for lunch.  

After lunch, the remainder of the afternoon at Cevisama was spent visiting the booths of Realonda, Undefasa, Alttoglass, Mainzu y El molino.  

On our last night together, our attendees ventured into Valencia’s Old City, relishing in some shopping and sightseeing before our farewell dinner at Deli Rant. At dinner, we all reminisced about our cherished adventures and memories from the 2024 “Passport to Creativity” tour.   

For even more projects, products and news from Tile of Spain, be sure to follow us on Facebook, Instagram, LinkedIn Y Pinterest.  

Celebrating its 40^th anniversary, Cevisama will take place from February 26th to March 1st at Feria Valencia. This historic edition will feature over 86,000 square feet of exhibition space where over 500 exhibitors and 74,000 visitors from around the world will converge to celebrate design, innovation, sustainability and new ceramic materials.

As Spanish ceramic manufacturers prepare to present their latest products, technologies, and trends, Tile of Spain shares a preview of collections on display at Cevisama 2024:

For live updates from CEVISAMA be sure to follow Tile of Spain on Facebook, Instagram, LinkedIn, & Pinterest.

From February 24^th to March 1^st 2024, trip attendees will explore the enchanting city of Valencia, indulging in Spain’s world-renowned hospitality and vibrant culture. Attendees will also tour Spanish tile production factories, gaining profound insights into the latest ceramic trends, manufacturing techniques and innovations.

Additionally, the trip includes a guided visit through the show floor of Cevisama, the International Ceramic Tile and Bath Furnishing Show, providing exclusive booth tours with Tile of Spain manufacturers and a press conference.

Meet the Attendees

Design Attendees

Douglas DeBoer: Founder and CEO, Rebel Design + Group

Mary Douglas Drysdale: CEO Creative Director, Drysdale Design Associates, Inc.

Molly McCabe: Owner and Principal, McCabe by Design

Richard Wies: Principal, Gregg Wies & Gardner Architects

Asistentes de prensa

Pansy Schulman: Assistant Editor, Architectural Record

Heric Melo: Influencer, Hevi Tile

Jennifer Richinelli: Editorial Director, Stone World

Karen LeBlanc: Host and Producer, The Design Tourist

Beth Miller: Managing Editor, FLOOR Trends & Installation

Caitlin St. John: Senior Digital Editor, Hospitality Design and Boutique Design

Want to follow along on the tour? Tune in on Facebook, Instagram, Pinterest y LinkedIn to stay connected!

Now in its twelfth year, “Passport to Creativity” commemorates the rich history of Spanish ceramics by inviting an exclusive group of architects, interior designers and trade professionals, on a trip to Valencia, Spain.* During the 5-day tour, attendees will gain a comprehensive understanding of the origins of ceramics, manufacturing processes and the technical and aesthetic advantages of the different genres of tile.

This year’s tour will be held in late February 2024, with exact dates to be announced. The trip will commence with a visit to Cevisama, the International Tile and Bath Furnishing Show, held in Valencia, Spain, from February 26^th – March 1^st, 2024. Attendees will also enjoy guided tours of Tile of Spain manufacturers’ facilities, visits to local historical sites and a deep dive into Spanish culture, all while earning CEU credits.

“Through our annual ‘Passport to Creativity’ tour, our guests have the opportunity to learn about and experience the inherent benefits of ceramic tile from Spanish manufacturers and tile specialists, first-hand,” states Rocamador Rubio, Director of Tile of Spain for the USA. “As the building and design requirements of exterior and interior projects continuously shifts, the knowledge and insight participants gain from the Spanish ceramic sector are essential to understanding and enhancing the planning of their commercial and residential projects.”

If you are an architect, designer or trade professional interested in attending this year’s trip or would like additional information, Tile of Spain invites you to fill out the “Passport to Creativity” interest form, aquí.

Learn more about the past editions of the “Passport to Creativity” tour aquí.

*Expenses covered by Tile of Spain include travel, hotel accommodation, ground transportation and select meals during the 5-day trip. Personal expenses during free time and accommodations for trip extensions will not be covered by Tile of Spain.

STATE OF THE INDUSTRY

During the Tile of Spain Press Conference, held on the first day of the fair, Vicente Nomdedeu, President of The Spanish Ceramic Tile Manufacturer’s Association (ASCER), echoed the strength of Spain’s ceramic sector, reporting on 2022 production, sales and exports figures.

The Spanish tile industry surpassed expectations with overall sales increasing by 16.2% since last year. With approximately 50% of all sales made abroad, Spain currently exports to 187 countries worldwide with a total export growth of 16.6% since 2021. 

FEATURED TRENDS FOR 2023

The excitement for the 2023 edition of CEVISAMA was palpable as more than 90,000 industry professionals from around the world traversed the exhibition floor to indulge in cutting-edge novelties from over 800 exhibitors. During the four-day show, Spanish tile makers pulled out all the stops, with new production methods and technologies making way for a ground-breaking class of ceramic sensations. The following provides a glimpse of the innovations and trends showcased by some of companies featured on Tile of Spain USA’s “Passport to Creativity” program:

ON FUEGO

The diversity of ceramic design is ever prevalent as Spanish companies continue to test new production techniques. Manufacturers are building complex glazed surfaces by putting a single piece of tile through the kiln three to four times. While this approach requires a deep understanding of materials and a touch of patience, the repetitious firing process conceives a multi-surfaced finish that is simply breathtaking.

TIMELESS TERRACOTTA

Spanish tile makers are returning to their natural roots to celebrate the beauty of terracotta. New iterations of this timeless look are receiving a dose of modern edge, with anti-slip properties, profound textures and arresting decorative adornments. This new aesthetic reflects the raw side of ceramics and their pure composition while upping the ante of its craftsmanship.

ALL THAT GLITTERS

Interior surfaces receive the full glamour treatment with ceramic applications dripping in opulence. Straddling the line between classic and contemporary, collections enhanced by metallic gold and nickel overlays set a near-ethereal scene.

RICH AND ROUGHED

With vivid hues prevailing over neutrals for the first time in years, Spanish manufacturers are itching to make a statement by employing a chromatic range stoked by this year’s “it” color, red. Passion and power converge in ceramic pieces large and small, with pops of fiery scarlets and blush undertones, feeding the desire to curate fearless spaces.

SHAPE SHIFTERS

Pushing the boundaries, ceramic artisans are experimenting with geometric formats like never before. Tantalizing sequences in alternating shapes forge a playground where creativity thrives, while modular formats allow avant-garde silhouettes to become more than just a decorative statement, transforming large-scale surfaces into conversation pieces.

ADVANCED FACADES AND EXTERIOR SOLUTIONS

Ceramic facades and external trimmings set the bar for safety and sustainable standards extraordinarily high. When installed correctly, they provide protection from extreme weather conditions, offer ample insulation and eliminate the need for excessive heat and air conditioning use. Moreover, state-of-the-art facades create small pockets along the exterior of a building or home, establishing a high-performing ventilation system with continuous airflow, offering energy savings and a reduction in the carbon footprint of public and private habitats.

Para más proyectos, productos y noticias de Tile of Spain, asegúrese de seguirnos en Facebook, Instagram, Linkedin, Gorjeo Y Pinterest.

DAY ONE – Architectural Tour of Valencia and Welcome Dinner 

We began our week in Spain on Monday, February 27 with an architectural tour of Valencia guided by architect Adrian Torres Astaburuaga. The group spent time in the Old City as well as the City of Arts & Sciences Complex, receiving a taste of Valencia’s past and present.

Following the tour, we traveled to Parque Natural de la Albufera for a breathtaking, guided sunset cruise. While on the water, our guests received a history lesson on the origin of Valencia’s world-famous paella, before attending dinner at Parador de El Saler, hosted by the Spanish Ceramic Tile Manufacturers’ Association (ASCER).

DAY TWO – CEVISAMA and the 2023 Tile of Spain Press Conference

Ready for a full day engrossed in the wonderful world of Spanish tile, our group headed for the highly anticipated return of Cevisama, the International Ceramics & Bathroom Experience, bright and early. This year’s fair was the first event since 2020. Our day began visiting Peronda Group’s exhibition space, browsing new collections from Peronda, Harmony Inspire y Museum Surfaces.

After our first booth tour, we attended the Tile of Spain press conference. During the conference, President of ASCER, Vicente Nomdedeu, outlined the growing strength of Spain’s industrial sector and recognized the winners of the 21st annual Tile of Spain Awards. 

Our day continued at Cevisama visiting Cerlat, Arcana Cerámica, Natucer, Cerámica Vivesy Apavisa.

DAY THREE – Factory and Showroom Tours

On Wednesday, we traveled from Valencia to Castellón where we spent the day with Decocer, Living Ceramics and Cerámica Saloni.

At our first stop, the team at Decocer welcomed our guests with open arms! We spent time in their showroom learning about the beauty and versatility of small-size tiles before heading to the factory to see the magic in manufacturing.

After Decocer, we headed to Living Ceramics for an afternoon full of tapas and tile. We ended the day at Cerámica Saloni with a tour of their factory, warehouse and showroom!

DAY FOUR – Cevisama and Farewell Dinner

On our final day of the “Passport to Creativity” tour, we headed back to Cevisama. First on the agenda was a colorful stop at Ceracasa followed by Fanal, Halcón Ceramicas, Cicogres, Cerámica Emotion y Emac all before lunch. 

Before concluding our time at Cevisama, we enjoyed an afternoon surrounded by ceramics with stops at Realonda y Azulejo Roca’s booths and a tour of Keraben Group’s showroom where we reflected in the luxurious company of Metropol, Ibero y Keraben. 

After departing Cevisama, the group enjoyed our last night together with some shopping and sightseeing in Valencia’s Old City and dinner at Deli Rant. Plenty of laughs were shared as we reminisced on the week’s adventures and experiences on the 2023  “Passport to Creativity Tour”. 

Para más proyectos, productos y noticias de Tile of Spain, asegúrese de seguirnos en Facebook, Instagram, Linkedin, Gorjeo Y Pinterest.

From February 27^th through March 3^rd 8 2023, attendees will explore the city of Valencia where they will get indulge in Spain’s world famous hospitality and rich culture. Attendees will also tour Spanish tile production factories as well as receive a comprehensive look at the latest ceramic trends, manufacturing techniques, and innovations.

The trip will also include a guided visit through the show floor of Cevisama, the International Ceramic Tile and Bath Furnishing Show for exclusive booth tours and a press conference.

Meet the Attendees

Design Attendees

Diana Mosher: Principal, Diana Mosher Associates LLC

Jon Bernhard: Senior Partner, Sawback, PLLC

Lisa Diaz: Owner, Nuela Designs

Sara Malek Barney: Founder & Principal Designer, BANDD/DESIGN

Asistentes de prensa

Beth Miller: Managing Editor, Floor Trends

Jennifer Richinelli: Editorial Director,  Tile Magazine Y Contemporary Stone and Tile

Khadejah Khan: Associate Editor, Luxe Interiors + Design

Leslie Clagett: Managing Editor, Kitchen and Bath Business

Nigel Maynard: Content Writer, Architect’s Newspaper, Metropolis y Professional Builder

Join us on the tour, by following us on Facebook, Instagram, Gorjeo y Pinterest!

Now in its eleventh year, “Passport to Creativity” celebrates the profound history of Spanish ceramics by inviting a select group of architects and interior designers on a journey through Spain. Attendees will gain a thorough understanding of the origins of ceramics, how they are made and the technical and aesthetic benefits of the different genres of tile.

This year’s tour will take place in late February 2023, with exact dates to be announced. Attendees will begin the week traversing the exhibition floor of Cevisama, the International Tile and Bath Furnishing Show in Valencia, Spain. Following the show, participants will tour ceramic manufacturing facilities, explore historical sites and experience a taste of Spanish culture, all while earning CEU credits.

“Passport to Creativity offers architects and designers the opportunity to master the nuances of Spanish ceramic tile from manufacturers and tile specialists first-hand,” states Rocamador Rubio, at Tile of Spain in the United States. “Our guests will embark on an educational journey that begins with the history of ceramics and concludes with a deeper understanding of the aesthetic, technical and functional benefits of Spanish tile. This knowledge can then be used to enhance and evolve their designs to meet the ever-changing needs of exterior and interior projects.”

If you are an architect or designer interested in attending this year’s trip or would like additional information, Tile of Spain invites you to fill out the “Passport to Creativity” interest form, aquí.

Learn more about past editions of the “Passport to Creativity” tour aquí.